No one wants to end the need for euthanasia more than the brave people who hold the syringe, but pushing dogs out the door like clearance merchandise or releasing vulnerable breeds into a world that holds only suffering and death for so many of them isn't the way to do that.
If we overlook the fact that PETA is among the "bravest" of us, killing tens of thousands of pets without even trying to adopt them out, we might focus on the thinly veiled slam on poor people. Yes poor people (and others) love clearance merchandise. It means getting a bargain, a good deal on some desired product. What's wrong with that?
In fact, would it be so awful to get dogs off the killing table and "out the door" by marketing them as "clearance merchandise"? As long as homes are adequately (and not overly) screened, I certainly don't have a problem with it. Everyone loves a good deal and many people are willing to buy last year's model, as it were, or slightly irregular products if it means added value overall.
Maybe some people consider shelter pets to be clearance rack type pets as opposed to new-in-the-box, bright and shiny puppies and kittens. So what? The fact is that retail stores manage to attract a good number of shoppers to their clearance racks and move merchandise. Isn't that what we're trying to do for shelter pets - attract buyers with the prospect of a good deal and get pets into homes?
Once again, PETA has it all wrong in my opinion. Pushing dogs out the shelter doors and into homes is the goal. Of course potential owners must be screened and no one wants to guilt anyone into taking a pet they're not prepared to accept responsibility for or a pet who would be a mismatch for the owner's lifestyle. But aside from the screening process, "pushing dogs out the door" is exactly what we want to do for shelter pets. If it takes a clever marketing ploy such as a blue light special to help achieve that, I say go for it. Obviously PETA chooses the blue needle special for the unfortunate pets who fall into their hands. But they are fast becoming dinosaurs in the world of homeless pets. We are a no kill nation of people who care about pets. Join us.